Text size – +

Charting an overnight success

By mwelch October 17, 06 08:58 AM

logicemotion.jpg

David Armano from Digitas has a blog called Logic+Emotion. In 8 months it has achieved a Technorati ranking in the 6000's with over 300 blogs linking back to it. That's akin to an overnight success in the blog world. When I first blogged about an Armano topic, it was one of the first times "mainstream media" covered him. Since, he's been picked up by BusinessWeek. Armano is holding a series of internal presentations called "A blog's eye view," at Digitas and yesterday invited a few guests to their swank Boston office, including me, Ann Handley of MarketingProfs and Peter Kim of Forrester.

As Peter Kim blogged after the event, "agencies have particular pressure to get ahead of the curve and help clients capture value from the medium." Armano's advice? Learn about the medium authentically by creating, reading or commenting on blogs.

"Blogs talk to people openly, sincerely and authentically - and we get to talk back."

I read Armano's blog because of his candor, style and intelligent observations. Digitas seems to agree. They've encouraged Armano's blog all along and Armano, who is new to Digitas, joked at the start, "If you want to get a promotion, start a blog." It looks like he's an overnight success at Digitas too.

Update 12:15EST:
Ann Handley has a great write up on Armano's talk that discusses and expands on David's blog advice.

About business filter A daily catch of stories you don't want to miss.
see all globe blogs
contributors Learn more about Business Filter contributing author Maura Welch.
archives Select a month