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Google offers you more revenue
Source: Don Dodge's blog
Google has announced a new Custom Search Engine which allows anyone to create a vertical search engine on their site or blog. That means that you can select the websites that will be included in the Google search. Custom search engines are not new. What's new is that Google built in revenue sharing. Use Google Coop and you get a split of the ad revenue. Don Dodge says, "This is the thing that most technology people miss. It is not about the cool features and technical aspects...it is about the advertising revenue opportunity."
http://dondodge.typepad.com/the_next_big_thing/2006/10/google_custom_s.html
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