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Karma capitalism

By mwelch October 25, 06 06:54 AM

Source: BusinessWeek

As companies operate in a global, interconnected business ecosystem, Indian philosophy is all the rage. Top business schools have introduced "self-mastery" classes that use Indian methods to help managers boost their leadership skills and find inner peace in lives dominated by work. And Indian-born strategists like C. K. Prahalad are among the world's hottest biz gurus. The major themes? Executives should be motivated by a broader purpose than money. Companies should take a more holistic approach to business - taking into account the needs of shareholders, employees, customers, society, and the environment. It's business as seen through karma. The Longer view. Greener.

http://www.businessweek.com/globalbiz/content/oct2006/gb20061019_650475.htm

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