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Rent your fashion
Source: BusinessWeek Nussbaum on Design
Bruce Nussbaum blogs about a wardrobe service offered at The Peninsula New York that points to the trend of paying for a service, rather than the product. Guests at The Peninsula get exclusive access to Wardrobe NYC, a unique service that pairs you with a stylist and access to an extensive fashion collection - all of it for rent. Why buy couture when you can rent it? Bag Borrow or Steal is along the same lines. There you can pay a monthly fee and borrow from a hoard of jewelry or handbags anytime you want.
http://www.businessweek.com/innovate/NussbaumOnDesign/archives/2006/10/rent.html
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