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Self-referentialness

By mwelch October 4, 06 10:14 AM

Source: ProductDose.com

koolaidtshirt2.jpgCory O'Malley says there's quite a bit more self-referential humor involved in the second internet boom. "Well, there's quite a bit more self-referential everything." But he notes "it's nice to see people having a little fun with it all before Digg founder Kevin Rose misplaces his $60 million."

There's even a whole company, ValleySchwag, making a living off of self-referentiality:

Related:
The power of schwag
Bubble wrap

http://www.productdose.com/article.php?article_id=4529

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