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The anti-YouTube

By mwelch October 30, 06 03:56 PM

Source: CNET

brightcoveconsumer.jpg

Put a video on YouTube and YouTube keeps every ad dollar your video generates. Want to keep those dollars? Try Cambridge-based Brightcove's new service that lets websites and video producers easily broadcast and sell videos and/or generate ad revenue. The service is free, but Brightcove keeps 50 percent of the ad revenue and 30 percent of product sales.

CNET says that in some ways Brightcove is the anti-YouTube. YouTube got big by letting the masses broadcast themselves or other stuff (apologizing later for any copyright violations). Now (post $1.65 billion) they're courting big media. But Brightcove started out with established media as customers, selling them software tools to broadcast videos online. Brightcove never courted the hoi polloi. Until today.

Related:
The TiVo-Brightcove end run
Brightcove opens the kimono
Brightcove serves up the Times
Future looks bright

http://news.com.com/2100-1025_3-6130433.html

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