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YouTube better than a Superbowl ad

By mwelch October 31, 06 09:36 AM

Source: Ad Age

Dove knows why YouTube just sold for $1.65 billion. Their devastating viral video that shows how beauty is packaged and sold has been viewed more than 1.7 million times so far on YouTube. And it's brought in three times more traffic to CampaignForRealBeauty.com than Dove's Superbowl ad did last year. So not only does the Dove campaign work - bringing market share gains in four out of five product categories so far - but YouTube delivers.

http://adage.com/article?article_id=112835

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