Text size – +

Simplexity

By mwelch January 2, 07 01:24 PM

Source: Marketing Daily

The first buzzword of 2007 is here. Market researchers believe that 2007 will find consumers seeking out a new trend, which Robbie Blinkoff is calling simplexity. While people understand that the technology behind Google Maps, iPod and Skype is complex, they have a "veneer of simplicity" so we feel good using them. Blinkoff says marketers should "uncomplicate their products" which does not necessarily mean reducing choices. The acid test? How the customers feel after using the product. If they feel serene "then they perceive that they have chosen to simplify." Kind of a variation on...if it feels good, do it.

Related:
People just want to have fun
Time to enjoyment factor
The chasm between Web 2.0 geeks and the masses
Easy is the new hard
Less is more
Howard Stern as the father of Web 2.0

http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticleHomePage&art_aid=53026

About business filter A daily catch of stories you don't want to miss.
see all globe blogs
contributors Learn more about Business Filter contributing author Maura Welch.
archives Select a month