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BlueTube

By mwelch February 21, 07 07:43 AM

Source: Buzzmachine

Jeff Jarvis blogs about how David Neeleman, CEO of JetBlue, went to YouTube to bring his message to customers. Neeleman apologizes for the cancelled flights and promises to do better. "It’s quite unpolished but that’s part of the appeal. The guy has circles around his eyes; he’s stressed; he’s trying, and that’s what comes across. He’s using YouTube to speak directly to his customers and putting himself at their/our mercy."

Related:
JetBlue gets it

http://www.buzzmachine.com/index.php/2007/02/20/bluetube/

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