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Candy is the new cigarettes

By mwelch February 7, 07 12:11 PM

Source: Marketing Daily

snickers.jpg

In what appears to be a first for a food marketer, one of the biggest global advertisers, Masterfoods, the makers of Mars, Snickers, Skittles and Starburst has decided to end marketing to children under 12 by the end of the year. Masterfoods claims this "will impact magazine and TV advertising in the U.S.," but that it represents less than 5 percent of their ad buy. Hmm, while this is a start...some analysts are wondering how meaningful the ban will be? How do they define the ban? We talked about greenwashing. Is this healthwashing?

Related:
Kentucky Fried Coronary reform?
Disney goes healthy
No fast food for you
Mac and cheese me
Tastes like "chicken"
"Meat"
Evil goldfish
Big mother is watching
McDonalds, yoga and Philip Morris no smoking tips
The fat market


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