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Designers hurt design?

By mwelch March 26, 07 10:55 AM

Source: BusinessWeek Nussbaum on Design

Bruce Nussbaum says designers themselves are the enemy of design. Why? Because designers are arrogant and can be ignorant about how people actually use their designs. The future, Nussbaum says, is all about "design democracy." While exceptional design may only be done by star designers - we are, all of us, designing more and more of our lives. We want to participate in the design of our blogs, clothes, music, brochures, etc. and we do.

"Maybe the object of design is not a finished product but a set of tools that allow people to design their experiences for themselves. Think iPod and iTunes. Think TiVo. Starbucks."

If you have any connection to design, which Nussbaum wants to rename "innovation," this is a must-read.

More Nussbaum:
Design is the new management consultancy
Building our own identities
Rent your fashion
The CEO tech gap

http://www.businessweek.com/innovate/NussbaumOnDesign/archives/2007/03/are_designers_t.html

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