Text size – +

Designing conversations

By mwelch March 26, 07 01:37 PM

Source: Logic+Emotion

Designer David Armano picks up on the designer as enemy thread and says that design and marketing used to be about delivering messages. But now it's all about experiences that are enhanced by conversations and community, making consumers active participants in the process. Armano says that marketers need to "stop marketing" and become "conversation architects." Practicing what he preaches, Armano blogged slides he's developing on the topic (below) and welcomes input.

Sign up to hear David give his presentation at a webinar at MarketingProfs this Thursday, March 29.

http://darmano.typepad.com/logic_emotion/2007/03/designing_conve.html

About business filter A daily catch of stories you don't want to miss.
see all globe blogs
contributors Learn more about Business Filter contributing author Maura Welch.
archives Select a month