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Ad network mania

Email|Link Posted by mwelch May 18, 2007 03:32 PM

Source: BoomTown

When Microsoft bought aQuantive for $6 billion it paid 10 times more than aQuantive's revenue and close to 50 times its cash flow. No matter how Web 1.0 bubble that seems, buying ad companies is what the big Web players are doing, as Internet advertising has no where to go but up. Kara Swisher says the aQuantitive buy is Microsoft's answer to Google's $3.1 billion acquisition of Doubleclick - "anything you can do, I can do with a bigger bag of money."

http://kara.allthingsd.com/20070518/anything-you-can-do-i-can-do-with-a-bigger-bag-of-money/

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