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SUV divorce rate up

Posted by mwelch May 17, 2007 09:06 AM

Source: Marketing Daily

earthonempty.jpgJ.D. Power & Associates reports that consumers who are trading in large and mid-sized trucks and SUVs are getting smaller vehicles instead. So far this year, "small vehicles as a percentage of total new-vehicle sales have risen from 26.3 percent in 2004 to 31.8 percent." J.D. Power says that loyalty to SUVs directly tracks to the price of gas, now averaging $3.10 per gallon nationally. How many of these SUV owners have received a ticket from Cambridge-based Earth on Empty?

http://publications.mediapost.com/index.cfm?fuseaction=Articles.san&s=60496&Nid=30476&p=300661

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