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Ad-supported bike sharing

Email|Link Posted by mwelch July 18, 2007 01:34 PM

Paris just placed over 10,000 bikes around the city as part of "an ambitious bike sharing system." The goal? Change the way people move around the city, reduce pollution and promote exercise. Pick up a bike from one of the 750 self-service points for just 1 Euro per day with no cap on the number of rides. The program is "operated by outdoor advertising giant JCDecaux, which is footing the bill in exchange for exclusive rights to 1,628 Paris billboards." We should do this in Boston.