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Smell like you're rich

Posted by mwelch October 17, 2007 02:00 PM

Source: PSFK

Accessible luxury is a trend we've been living for some time. Doubt it? Check out the Coach handbags most teens carry around. In a related development, perfume, which used to have entry level luxury pricing, has seen prices rocket over the past few years. But now Estee Lauder is taking it to a new level with their new Private Collection fragrance called Tuberose Gardenia which will retail only at Harrods, and cost "a whopping $400 for 30ml." Why do they think there is a market? The company responds, "The modern consumer wants something fast and easy and cheap, then she’s mixing that with something very high-end and luxurious." So, want to smell like money? Go to Harrods, but wear that $15.00 dress you got at Target.

http://www.psfk.com/2007/10/perfume-to-help-you-smell-rich.html

tags fashion, luxury, trends
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