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Apple Store vortex

Posted by mwelch November 26, 2007 01:16 PM

Source: Wired Epicenter

A few Piper Jaffray analysts recently camped out in front of a mall-based Apple Store and found that "about 27 percent of people who came within 25 feet of the store" ended up getting sucked inside. While this gravitational force "did not compel them to buy anything, the analysts believe "the mere fact shoppers were drawn inside may be indicative of future purchase decisions," meaning they would eventually switch from PCs to Macs. Has Apple created an iBeam that lulls you into a brand trance? Nah. Apple just gets that good design drives a strong emotional response.

http://blog.wired.com/business/2007/11/the-25-foot-app.html

tags Apple
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