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WSJ for free

Posted by mwelch November 16, 2007 01:34 PM

Source: Washington Post

wsj1.jpg

The New York Times, The Economist and the Financial Times have all recently dropped their paid subscription programs. And now Rupert Murdoch is assuring that the Wall Street Journal, the last great holdout, is next. Murdoch plans to complete his acquisition of the Journal by the end of the year and he expects that a free, ad-supported model will be more lucrative. The Journal now has 1 million subscribers. "But the number of users could increase to 10 million to 15 million if the site were free," allowing the WSJ to "charge more to advertisers who want to reach that broader audience or any part of it." Time to tear down the wall at the Wall Street Journal.

http://www.washingtonpost.com/wp-dyn/content/article/2007/11/15/AR2007111502523.html

tags business models, newpapers
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