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Customers hate you

Posted by mwelch December 5, 2007 02:00 PM

Source: Marketing Daily

Did you know that "more than half your customers hate you?" A new report shows that about 62 percent of Americans say companies "don't care much" about their needs. That's up from 52 percent in 2004. Today's savvy consumers are onto you. 67 percent "say marketers care more about selling existing products than really helping the customer." But what do they hate the most? The automated phone "help" you provide. 92 percent say they have "tried to circumvent an automated phone tree to find a real person, futilely jabbing at the zero and pound sign."

http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticle&art_aid=72017

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