Accidental marketers

Source: Logic+Emotion

Creative director David Armano blogs that he's surprised to find himself interviewed in the pages of AdWeek. He doesn't think of himself as an "ad man" because his background is in web and interaction design and social media. Saying he "never touched an ad in my life," Armano wonders if traditional ad guys exist anymore. In the social web it's "getting more difficult to draw firm lines between what's considered advertising, marketing, or just good business. " Instead he says "maybe we're all accidental "Ad Guys and Gals." Or maybe we're all just accidental marketers."