Profit and do the right thing

Source: Genuine VC

How many old laptops, digital cameras, cell phones and iPods do you have hanging around? If you're like me, you don't want to throw them out and wreak ecological havoc. You could sell them on eBay, but you never get around to it. Well, VC David Biesel proudly blogs Venrock's latest investment which directly addresses that problem.

"Second Rotation is an online service which allows consumers to easily sell all of their electronic gadgets. You go to the site, enter or find the name of their product, and rate its condition. Then you’ll immediately find out how much the item is worth and receive a free shipping label to mail it into the company without charge. Once the company receives the item, it’s only a short amount of time before they send out a check or credit your Paypal account. It’s that simple - using Second Rotation an easy way to take both the uncertainty and hassle out of trading in old used electronic goods."

It's win-win-win. You earn money and do the right thing. A new company profits by doing the right thing. The environment wins. Now that's a sustainable model.

eWaste constitutes "between 2% to 5% of US municipal solid waste and is rising three times faster than other streams." So go on - dig out that junk in the drawer and log on to SecondRotation.com.