The Expectation Economy

Source: Trendwatching.org

Thanks to the internet we consumers are more demanding than ever before. We have information at our fingertips. We can do competitive analysis thanks to sites like Engadget and Styledash and word of mouth travels around the world in a heartbeat. Welcome to the "Expectation Economy" where "experienced, well-informed consumers" apply high expectations to "each and every good, service and experience on offer." In this economy even small brands can get immediate interest from consumers. Don't get comfy. Simply copy your competitors and you're "in a race to the bottom."