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« Multitasking goes mainstream | Main | Searching for the genius inventor »

Wednesday, September 27, 2006

The coming Internet consolidation

Companies like Google, Yahoo, and AOL were the young guns of the Internet revolution in the 1990s. A decade later, they're poised to become the consolidators.

While today's consumers have more media choices than ever, courtesy of the Internet, a relatively small number of companies will be making most of the money on the Internet by aggregating content.

That was the prediction of Jon Miller, chairman and chief executive of AOL, who cited Google and YouTube as prime examples of businesses that prosper in part by aggregating content produced by others.

"They not only have their own business, they monetize the rest of the web as well," he told the Emerging Technologies Conference at MIT.

Aggregation through search has benefited consumer, he said. "Not only can you get quality product, you can get it when you want it," Miller noted.

But on the business side, the companies with scale and the ability to aggregate look to be the big winners, he said. "Google's not just in the Google business," he observed. "They're in my business."

(By Robert Weisman, Globe staff)

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