Video screens have legs

More than 20,000 people are expected to attend BIO 2007, the world's largest biotech conference.

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Stephen Heuser, a reporter for the Globe, covers biotechnology, medical devices, and the life-science industry.

Christopher Rowland , Globe reporter, covers the healthcare economy, including doctors and hospitals, insurance, and research.

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Tuesday, May 8, 2007

Video screens compete for attention all over the BIO convention center floor -- some touting companies and products, but others flashing vague images that are more atmospheric than substantial -- like Travel channel teases. Soft-sell bio, we guess.

But our favorite use of video is the walking ads -- people who roam the hall with flatscreen monitors strapped to their chests. We were so dazzled by the roaming marketing technique that we didn't actually notice what they were selling.
(By Mark Pothier, Globe staff)

Posted by Boston Globe Business Team at 03:45 PM

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