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Listen to contributor Ellen Keiley on RadioBDC

Posted by Chad O'Connor June 28, 2013 11:00 AM

In case you missed Global Business Hub Contributor Ellen Keiley's segment on RadioBDC earlier this week (Tuesdays around 9AM), you can listen to it here.

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Mobility for a global business environment

Posted by Chad O'Connor June 27, 2013 10:05 AM

When you think of enterprise mobility today, do you think of a traveling or remote workforce? That’s part of it, but far from complete. Even in a company with a singular location, time spent behind desks is dwindling. Workers are dashing between meetings, teaming in hallways or conference rooms and perhaps including remotely distributed teammates beyond the “normal” workday. That means workers need to be just as, if not more productive in and out of the office. Business leaders shouldn’t just be concerned with “remote” or “mobile” workers. Nearly everyone is carrying a device and there is immense opportunity to transform organizations through mobility.

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Managers, no tyranny necessary

Posted by Chad O'Connor June 26, 2013 11:00 AM

If we're human, we think we're better than we really are, at least according to some recent studies. It's not just in Lake Woebegon that everyone is above average.

Even given our self-inflation, my experience is that many managers are smarter and know better where their organizations need to go than the people that work for them. Perhaps it's a result of promotions actually going to those that merit them, or perhaps it's just that the position of a manager provides a more strategic perspective.

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Not fish out of water: Corporate execs gain edge in startups

Posted by Chad O'Connor June 25, 2013 11:00 AM

In today’s workforce, startups tend to be composed of young, eager employees led by 20-somethings or serial entrepreneurs. Compared to corporations, startups seem vastly different: fast-paced and nimble versus rigid and slow moving with lots of red tape to navigate. But these perceptions don’t necessarily reflect reality; executives with years of experience in leadership positions within global companies can actually prosper and excel in a startup – and, in fact, bring some unique advantages to the table.

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Discussing interior design with Kathie Chrisicos

Posted by Chad O'Connor June 20, 2013 11:00 AM

[The We are the Creative Industries series: The Creative Industries - video game companies, design, marketing and architecture firms, and talented people who write books, design houses, shoot movies, make art and record music, just to name a few examples - are an important part of Massachusetts' economy, with $1 billion statewide impact and over 100,000 workers. Click here to learn more.]

Intrigued by the interior design world, I interviewed Kathie Chrisicos, President and Founder of Chrisicos Interiors, an award-winning Boston-based residential interior design firm, to learn more. Chrisicos’ firm was founded in 2002. Since then, her work has been featured in a number of significant publications, and she has been recognized for her expertise and impressive eye for design.

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Monetization trumps innovation

Posted by Chad O'Connor June 19, 2013 11:00 AM

If you’re building a business or trying to make your existing company grow, monetization needs to be the first thing on your mind.

As an angel investor, I hear thousands of business propositions that stress innovation and lack the necessary monetization. These business developers walk through my door with great passion and excitement about their idea, but often miss the most crucial part of building a company. I remind them that even the greatest idea in the world cannot be built without a suitable business model of how to make money. Having sold numerous companies, I firmly believe that focusing on how to make $1 into $2, is not only the key for allowing a company to get off the ground, but to subsequently survive.

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Is email ever private?

Posted by Chad O'Connor June 18, 2013 11:00 AM

Many of us will be familiar with the recent controversy at Harvard when Resident Deans became upset because they weren’t notified about searches of their email and claimed that the administration had behaved in an “unfair” manner.

Was it unfair? Well, they had some right to be unhappy as their email usage policy did specify that they would be notified “before or soon after” the search event and they weren’t. Some were only notified almost six months after the fact. But it wasn’t so much the late notification breach that upset the Deans, more the actual search and this raises a familiar debate between an individual’s right to privacy, versus the organization’s right to protection.

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Go-to-market launch advice for entrepreneurs

Posted by Chad O'Connor June 13, 2013 11:00 AM

For entrepreneurs sitting on an amazing idea, product or service, this launch advice will be difficult to heed: Think you’re ready to go to market? Think again. And then, think some more. Too many startup founders, fueled by passion and ambition, race to market only to find that a more measured, deliberate –yet rapid—approach would have served them better. Certainly, getting ahead of potential competitors is important. But it is equally important to make sure your offering is stable and customer-ready, and that your marketing and support outfits are fully functional and ready to handle demand.

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3 pillars of highly creative workplaces

Posted by Chad O'Connor June 12, 2013 11:00 AM

Have you ever walked into an office space and lost your breath? State-of-the-art chairs, reclaimed wood, intimate lighting and brushed steel fixtures are the latest trends in the modern office. While the design might win architectural awards, this beautiful office space will likely be for sale in a few years if it cannot sustain an ecosystem based on collaboration and innovation.

An office is an external expression of a company’s ethos and personality. Employees, customers and prospects attach significant – perhaps subliminal – associations with organizations based on the place they call home. Collaboration, creativity and innovation are key components of the modern workplace and an increasingly important recruitment tool for successful companies to attract top-tier talent. Given the nature and speed of business today, how can the workplace contribute positively to performance? There is no blueprint for creating innovative work environments but there are characteristics that can be emulated and adapted by every creative business.

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Collaboratory coworking: Where John Hughes meets Sheryl Sandberg

Posted by Chad O'Connor June 11, 2013 11:00 AM

By Melissa Massello

When Collaboratory founder Kit Murray Maloney moved back to Boston from New York and London last year, she called up her friend Devin Cole to ask for his top three local co-working spaces that supported women in business. He couldn't name one, because there weren't any. So Maloney turned to her parents, owners of 40 Berkeley in the South End, with a proposition to turn an under-utilized Internet cafe and reading room on the budget hotel's mezzanine level into a co-working space, supporting the numerous female entrepreneurs in Greater Boston as well as the innovators traveling to Boston on business and staying at 40 Berkeley. Less than a month later, Kit and I were working from the space daily, soon joined by more than a dozen other entrepreneurs, their teams, and interns.

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Ellen Keiley weekly Global Business Hub segment on RadioBDC

Posted by Chad O'Connor June 7, 2013 11:00 AM

In case you missed Global Business Hub Contributor Ellen Keiley's segment on RadioBDC earlier this week, you can listen to it here.

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Marketing Optimization 101

Posted by Chad O'Connor June 6, 2013 11:00 AM

Massachusetts appears to be emerging as a hub of web and mobile optimization, with several testing and targeting companies making their home here. Digital marketing optimization grows out of the science of A/B testing in direct marketing – if you’ve been in marketing long enough like me, you remember testing different versions of postcards to a segmented audience list and tracking which one converted best. It’s the same thing with online optimization.

Do you want to increase your conversion rate by seeing if a change in your current web site can improve your results? In A/B testing, one or more new versions of a page or single site element known as a factor compete against the original (control) version. For example, two new versions of a headline might compete against the original headline. You can test any factor, such as a call-to-action button or a hero shot, against one or more variations to see which is most persuasive.

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5 Tips for Effective Content Marketing Strategy

Posted by Chad O'Connor June 5, 2013 11:00 AM

Marketers in every industry are recognizing the value of content marketing; it’s becoming the most widely-used strategy according to industry research.

However, “feeding the content beast” – or populating an organization’s social and traditional marketing channels – can be a daunting task. Between email newsletters, blog posts, Tweets, and whitepapers, marketers feel challenged by creating sufficient quality content to sustain their content marketing programs. Furthermore, to make the problem worse, surveys have shown that marketers are facing dwindling budgets and even staff.

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Design for understanding? Watch the Swiss.

Posted by Chad O'Connor June 4, 2013 11:00 AM

Revolutions in computing and communications have produced a relentless flood of information about our world and ourselves—right down to our DNA. Today, Boston’s research and technology sectors generate, process and interpret huge amounts of data across industries, from global business to personal genomics.

This information gives us fresh insight and new answers, but presents its own critical questions. Namely, how do we each understand it?

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Medtech entrepreneurs taking startups to Ireland

Posted by Chad O'Connor May 31, 2013 11:00 AM

Irish heritage is deeply rooted in Boston’s cultural history. Over one hundred years after an influx of Irish immigrants seeking opportunity set the tone for Boston’s growth and development, there is a new “innovation exchange,” in which some Boston-based entrepreneurs, particularly those in the medtech sector, are choosing to locate their businesses in Ireland in order to expedite their path to success.

I am a champion of innovation and I am a proud Bostonian. And though I have no familial Irish roots, I found that locating my medtech startups—including Labcoat Ltd, Cappella, and most recently, gEyeCue Ltd—to the Emerald Isle was necessary to achieve my goals.

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Boston Summer 2013 arts scene preview

Posted by Chad O'Connor May 30, 2013 11:00 AM

[The We are the Creative Industries series: The Creative Industries - video game companies, design, marketing and architecture firms, and talented people who write books, design houses, shoot movies, make art and record music, just to name a few examples - are an important part of Massachusetts' economy, with $1 billion statewide impact and over 100,000 workers. Click here to learn more.]

Art is everywhere this summer around Greater Boston! Here’s a preview of what’s coming for free, summer arts festivals. No matter when you visit or where you live, something cool, cultural and exciting is happening.

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Boston World Partnerships' expert "Connectors" discuss business strategy, entrepreneurship, Boston's place in the world economy, and much more. Using their insider perspective, they illuminate how Boston's innovative companies start, grow, scale, and go global.

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