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Boston: A city thriving in B2B technologies

Posted by Chad O'Connor  September 7, 2012 11:00 AM

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We at FreeCause love the city of Boston. It’s where we’ve called home for the past 3 years (having moved from Cambridge) and to us there’s no better city to operate out of. Everything about the city – its history, culture, food, pool of creative and talented workers, ease of getting around, individual neighborhoods – all gel to help give the city an incredibly vibrant atmosphere.

Boston is also a strong hub for businesses in general. Due to the heavy concentration of top academic institutions and a robust VC and incubator community, Boston enjoys a rich technology community spanning across every imaginable industry. The city has certainly worked out quite well for us, allowing us to recruit top technical and business talent to lead in the development our award-winning rewards technology. Thousands of other companies have been just as fortunate to live, work, and thrive in in the city of Boston. Many you may know of, others you may not.

Here are just a handful of other innovative B2B technology companies that call Boston home.

Yesware helps salespeople increase leads and sales through their enhanced email software. Their technology gives sales power users access to compelling email templates that customers are sure to open, provides daily reports on who is actually opening their emails and clicking on their links, and syncs directly to their CRM system.

Objective Logistics adds gaming elements to a retail/restaurant’s workplace to help increase sales, motivate employees, and let management know what drives their business. Their labor management software utilizes game dynamics, performance-based scheduling, rewards, and data analytics to save managers time while still getting the best out of their employees.

Mendix is an app platform company which enables companies from various industries to more effectively build web and mobile applications, integrate them seamlessly, deploy them instantly, manage them centrally, and maintain them effortlessly, all with better results and ROI.

SessionM Working with some of the largest mobile publishers and advertisers in the world, SessionM provides solutions that harness game mechanics to ignite user engagement and improve retention, while delivering new premium highly-targeted advertising opportunities for brands.

Kyruus utilizes Big Data know-how, robust analytics, and innovative technology to help health care and life science organizations solve business problems and drive high performance in physician networks. Their technology seamlessly automates the aggregation and integration of robust physician information to enable data-drive intelligence and insights.

Locately is pioneering the science of consumer location analytics, using data from a user’s mobile phone to determine which store or restaurant they are visiting, how they travel to and from the location, and which venues they pass by. Additionally Locately sends mobile surveys to user, further providing insight into what influenced a decision and how effective marketing efforts were.

Intronis develops powerful cloud backup, security, recovery solutions that let organizations of all size protect and efficiently access the information of their business and their clients. Their reliable and intuitive management software provides highly secure data centers, native Microsoft Exchange and SQL backup, and innovative backup technology which reduces bandwidth usage and enable faster restores.

Vivox provides gaming and social applications communities with a way to connect with and engage their users through voice services, regardless of their location or device. Vivox supports over 80 million users and over 3.5 billion chat minutes per month through their innovative and scalable video chat, audio, text and social messaging options.

AppNeta offers cloud-based network performance management tools that provide companies with unlimited visibility of their entire network, including remote sites and 3rd party networks, from any location at any time. AppNeta technology provides users with the insight they need to anticipate, pinpoint, and solve any network issues before they become more serious application problems.

Tom Guenette is Director of Marketing & Public Relations at FreeCause, a Rakuten Company headquartered in Boston.

This blog is not written or edited by Boston.com or the Boston Globe.
The author is solely responsible for the content.

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