Another installment in our periodic series on MassChallenge startups, what they offer, and what they need. Attend the MassChallenge Awards Ceremony to celebrate startups on October 23rd
How did you come up with the idea for LookFlix?
Yang Yu (co-founder): We feel that shopping for clothes online is lacking the essences of shopping, such as trying things on, mixing and matching to create new looks, and socializing with friends. We wanted a virtual closet like in the movie “Clueless”, where discovering amazing looks is always at our fingertips.
Yang Yu / LookFlix
What does LookFlix do?
LookFlix is your virtual closet for all your favorite online stores. Like in the movie “Clueless”, it enables you to create looks in seconds by mixing and matching products from different stores to see what they look like together. You can quickly create a look and get your friends’ opinions by sharing it on Facebook or Pinterest and you can follow others to discover new looks and see what’s trending.
We currently have over 5000 new arrivals from 20 popular online stores, like JCrew, Banana Republic, and Zara. The list is growing fast, so if there’s a store you’d like to see on LookFlix, just let us know. It’s currently invite-only and accessible on any device with a browser, such as your computer or tablet.
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