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Collaboration on display at 40Berkeley: Collaboratory 4.0 & Custom Nation

Posted by Chad O'Connor  December 11, 2012 11:00 AM

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When you’re ranked #1 in the country for entrepreneurship, have the third-largest percentage increase in entrepreneurial activity rate over the past decade and just placed second in the number of patents per capita, it would be easy to rest on those accolades. But the latest splash in the Boston startup scene last Tuesday night confirms that our environment is constantly evolving.

40Berkeley, a hostel in the South End, hosted the dual launch of two game changers: New York Times best seller business book Custom Nation and Greater Boston’s newest co-working space Collaboratory4.0. While Charles Darwin may have never actually have said this, it is nevertheless true and relevant to innovation today: “In the long history of humankind (and animal kind, too) those who learned to collaborate and improvise most effectively have prevailed.”

Custom Nation is a survival guide detailing the do-or-die shift in strategy from mass production to mass customization – where business is in service to the “niches of one” with the consumer at the helm. Sibling authors Anthony Flynn and Emily Flynn Vencat know a thing or two about it: Anthony is the founder of the world’s first customized nutrition bar, YouBar, and has appeared on Fox, ABC and The Cooking Channel; Emily is a championed business journalist who has has written for Newsweek, AP, and appeared on Fox News and NPR among others.

Initially just looking to set down roots for her own social startup, Kit Murray Maloney followed her gut feeling that solopreneurs don’t have to go it alone. She founded Collaboratory4.0, a haven where majority women-owned startups can incubate in a uniquely powerful and effective way with “collaboration dripping from the beams.”

There’s been a lot of business buzz around the trials and tribulations of the solo entrepreneur and the benefits of collaborative work environments. And while Boston has its fair share of co-working spaces, this carefully crafted environment “allows you to be a unique version of your most creative, efficient and effective superhero self.” Maloney says proudly.

Resident super-heroes include:

Kit Murray Maloney, CEO & Founder of O’Actually. She is driven by her commitment to find a profitable feminist solution to the current problem of misogynistic porn, and so has created O’Actually, a healthy, sophisticated, and modern web portal for adult entertainment.

Jeanne Dasaro, Founder of the Wonder Women of Boston network. Jeanne helps women leaders, artists, and professionals of diverse backgrounds connect with and support each other. Many women experience a melding of their business and personal lives and these events provide a platform where women can collaborate professionally and forge friendships. Programming is growing to include monthly informal meetups, neighborhood meetups and community dialog events with discussions on a wide variety of topics including salary negotiation and work/life balance.

Melissa Massello is a serial entrepreneur, and Founder and CEO of Shoestring Media. A niche media company geared towards budget-conscious consumers concerned with the wider impact of their financial decisions and product sourcing. She is also the Founder of DIY Boston, a blog for Boston.com with tips and tutorials about Do It Yourself projects and profiles of locals “doers and makers”.

Tara Bellucci is Managing Editor of Shoestring Magazine and DIY Boston and a Co-Founder of Boston Food Swap. The Swap seeks to reduce waste through creating events for sharing surplus goods and offers an alternative to store-bought items. Active in the swapping and local food communities, she works to grow the swap culture through blogging, social media, and partnerships with like-minded organizations.

Dee Dee Edmondson, Esq. is the Principal of Edmondson Strategies, LLC, a public affairs and legal practice specializing in federal and state government relations and entertainment client representation. Edmondson Strategies, LLC provides innovative solutions for clients to navigate the complex worlds of politics and business to enhance their position in the marketplace.

Abigail Ruettgers is launching a brick and mortar retail shop in the South End which will sell vintage cookbooks and kitchenwares.

Stay connected to Collaboratory4.0 for all of its upcoming events and drop in for their Wednesday brown bag lunch series to meet the local superwomen and even consider joining the team.

Laurisa Neuwirth is the Ambassador of Relationship-Based Staffing at John Leonard Employment Services and a shameless evangelist on behalf of Greater Boston’s innovation economy. She can be reached at lneuwirth@johnleonard.com or @LaurisaNeuwirth

[EDITOR'S NOTE - UPDATED 12/12/12 - The author of the piece has requested that her original, unedited submission of this blog post be made available. The editor is honoring that request in publishing the original submission below, including its alternate title as was submitted by the author.]

It's Still All About Darwin: Boston's updates on collaboration and improvisation

Greater Boston’s revered entrepreneurial ecosystem has become the darling of the Commonwealth - and resources are being thrown left, right and center to continue to feed our favorite beast. When you’re ranked #1 in the country for entrepreneurship, have the third-largest percentage increase in entrepreneurial activity rate over the past decade and just placed second in the number of patents per capita, a little performance anxiety would be a normal reaction.

No need to take a purple pill for this one...the latest splash in the Boston startup scene last Tuesday night confirms that our environment is constantly evolving.

40Berkeley, a hostel in the South End, hosted the dual launch of two game changers: New York Times best seller business book Custom Nation and Greater Boston’s newest co-working space Collaboratory4.0. While Charles Darwin may have never actually have said this, it is nevertheless true and relevant to innovation today: “In the long history of humankind (and animal kind, too) those who learned to collaborate and improvise most effectively have prevailed.”

Custom Nation is a survival guide detailing the do-or-die shift in strategy from mass production to mass customization – where business is in service to the “niches of one” with the consumer at the helm. Sibling authors Anthony Flynn and Emily Flynn Vencat know a thing or two about it: Anthony is the founder of the world’s first customized nutrition bar, YouBar, and has appeared on Fox, ABC and The Cooking Channel; Emily is a championed business journalist who has has written for Newsweek, AP, and appeared on Fox News and NPR among others.

Initially just looking to set down roots for her own social startup, Kit Murray Maloney followed her gut feeling that solopreneurs don’t have to go it alone. She founded Collaboratory4.0, a haven where majority women-owned startups can incubate in a uniquely powerful and effective way with “collaboration dripping from the beams.”

There’s been a lot of business buzz around the trials and tribulations of the solo entrepreneur and the benefits of collaborative work environments. And while Boston has its fair share of co-working spaces, this carefully crafted environment “allows you to be a unique version of your most creative, efficient and effective superhero self.” Maloney says proudly.

Resident super-heroes include:

Kit Murray Maloney, CEO & Founder of O’Actually. She is driven by her commitment to find a profitable feminist solution to the current problem of misogynistic porn, and so has created O’Actually, a healthy, sophisticated, and modern web portal for adult entertainment.

Jeanne Dasaro, Founder of the Wonder Women of Boston network. Jeanne helps women leaders, artists, and professionals of diverse backgrounds connect with and support each other. Many women experience a melding of their business and personal lives and these events provide a platform where women can collaborate professionally and forge friendships. Programming is growing to include monthly informal meetups, neighborhood meetups and community dialog events with discussions on a wide variety of topics including salary negotiation and work/life balance.

Melissa Massello is a serial entrepreneur, and Founder and CEO of Shoestring Media. A niche media company geared towards budget-conscious consumers concerned with the wider impact of their financial decisions and product sourcing. She is also the Founder of DIY Boston, a blog for Boston.com with tips and tutorials about Do It Yourself projects and profiles of locals “doers and makers”.

Tara Bellucci is Managing Editor of Shoestring Magazine and DIY Boston and a Co-Founder of Boston Food Swap. The Swap seeks to reduce waste through creating events for sharing surplus goods and offers an alternative to store-bought items. Active in the swapping and local food communities, she works to grow the swap culture through blogging, social media, and partnerships with like-minded organizations.

Dee Dee Edmondson, Esq. is the Principal of Edmondson Strategies, LLC, a public affairs and legal practice specializing in federal and state government relations and entertainment client representation. Edmondson Strategies, LLC provides innovative solutions for clients to navigate the complex worlds of politics and business to enhance their position in the marketplace.

Abigail Ruettgers is launching a brick and mortar retail shop in the South End which will sell vintage cookbooks and kitchenwares.

Stay connected and drop in to Collaboratory4.0 for their Wednesday brown bag lunch series - to meet the local superwomen and even consider joining the team. You can find the calendar of events at (http://www.facebook.com/Collaboratory40).

Laurisa Neuwirth is the Ambassador of Relationship-Based Staffing at John Leonard Employment Services and a shameless evangelist on behalf of Greater Boston’s innovation economy. She can be reached at lneuwirth@johnleonard.com or @LaurisaNeuwirth

This blog is not written or edited by Boston.com or the Boston Globe.
The author is solely responsible for the content.

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