39% of smartphone owners use it while going to the bathroom. Yes that's correct.
According to eMarketer, in 2013 the number of mobile shoppers in the US will increase to 118 million consumers and represent 62% of digital shoppers. 82% of marketers in the US expect to expand their mobile media spending in 2013. It took 16 years for traditional web-media spending to reach $1billion. Mobile reached that in 5 years. In 2013, Temkin Group reports that in the US 57% go online using their mobile phone, and 16% do so for at least 3 hours daily.
If you didn't notice, we are in the midst of a mobile revolution. Mobile is helping us do our jobs better, connect more often with family and friends, improve shopping, health, music, and dining. It's come to the point where if you aren't engaged with mobile you are missing the boat - a boat that is definitely anchored in Boston. Mobile is one of the most exciting growth areas for our tech scene, surging over NYC and Silicon Valley.
So with all of that in mind, we put together the MITX Mobile Marketing and Advertising Summit, Thursday May 2nd at the Federal Reserve Bank of Boston, so our amazing local companies could showcase all this innovation.
We have truly innovative companies that are building the next generation of mobile advertising platforms powered by big data, complex algorithms, and location. Adelphic Mobile, Nexage, Skyhook, Jumptap, Nanigans. Marketing solutions for mobile in Fiksu, Digilant, and Celtra. Apps that are helping us get and stay healthy with FitnessKeeper, Ginger.io, and LoseIt. Revolutionary mobile commerce by LevelUp, Leaf, Paypal, Zmags and Swirl. Companies providing solutions for mobile like Demandware, Akamai and Cantina - so that all the things you do with mobile run that much more smoothly. Some even say we have a Boston mobile mafia that is the beginning point for all this innovation in mobile.
Mobile is powering business and, in turn, Boston-based back-end solutions, testing and recovery and enterprise class solutions, are needed. Luckily we have Kinvey, Crashlytics (now Twitter), uTest, and Apperian.
And, of course, we can't forget the brands that are creating groundbreaking mobile experiences to engage consumers all over the world in new and deeper ways - Staples, TripAdvisor, RueLaLa, Fidelity. These brands are showing the rest how it needs to be done both from a user experience and the opportunity to meet the customer at the right place, right time.
Even government gets it. Citizens Connect allows local citizens to report issues like broken signs and potholes to make sure they are fixed quickly. The app allows citizens to supply a work request, where a city worker can then address those updates, solve the problem, and even supply a picture of the finished job. And Street Bump, a mobile app that helps identify potholes by recording "bump" data, provides the City with real-time information to help improve roads.
This is just the beginning of the mobile revolution; it’s big and only limited by our imagination. Luckily in Boston we’re up to the challenge, with unlimited creativity and ingenuity.
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