Emily McCavanagh, foreground, account supervisor with advertising agency Cercone, Brown and Curtis shares chips and salsa with associate editor for Complex Magazine, Bradley Carbone, at the "Summer House." About 30 merchants paid up to $15,000 to get their products placed in the "Summer House," a Martha's Vinyard haunt that will house top magazine editors from around the country this summer. In rear are freelance journalists Elana Roffman and Ian Wolkoff.