Anatomy of an acquisition

The past year witnessed many a merger and acquisition. These ranged from IBM's $1.2 billion purchase of SPSS to mergers at smaller firms, like KCSA's acquisition of Boston-based TanenPR.

"By July ’09, it was clear that a merger with a larger entity would be a way to bolster our offerings, and refine our competitive edge in an ever increasingly competitive marketplace," said Julia Tanen, now managing director at KCSA.

Tanen discusses key items that can make the difference between a smooth and a difficult transition.

(istockphoto)
The past year witnessed many a merger and acquisition. These ranged from IBM's $1.2 billion purchase of SPSS to mergers at smaller firms, like KCSA's acquisition of Boston-based TanenPR. 'By July ’09, it was clear that a merger with a larger entity would be a way to bolster our offerings, and refine our competitive edge in an ever increasingly competitive marketplace,' said Julia Tanen, now managing director at KCSA. Tanen discusses key items that can make the difference between a smooth and a difficult transition.