Inside the Academy Awards gift bags
A celebrity mention of a product can catapult relatively unknown companies to sudden success.
The buying frenzy after celebrities such as Reese Witherspoon and Angelina Jolie are seen with a product would be difficult to replicate using traditional forms of advertising.
Every year, companies vie to be included in award show gift bags. And there is no bag more coveted than the Academy Awards Official Oscars Presenters Gift Bag. Here's a look at some of the items in this year's bag.