French Fries at McDonald's
McDonald's' strongest item, and its icon, continues to be its french fries. When the company moved to trans-fat-free cooking oil in 2008, it assured consumers that the taste, smell, and texture of the fries would be as delicious as before. It succeeded. Not only are the fries perfect in texture (crisp outside, tender and flaky inside), appearance (firm, slightly brown corners), and taste (truly potato-y, not just fried), they live up to our memory of what great fries should be.
Jonathan Wiggs / Globe Staff