11 big business fails of 2011
Jennifer Lopez and Fiat
The "American Idol" judge is "seen" driving the Italian car through the Bronx in the commercial talking about how the area is "her world" and how it "inspires her" in the ad.
Problem is sites like the Smoking Gun reported in November that she never filmed in the Bronx for the automaker. Rather the singer-dancer did her work in Los Angeles, and a body double was filmed along the mean streets of the New York borough.