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Logo changes: Brands get a new look

By Jesse Nunes, Boston.com Staff
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Tropicana orange juice

When Tropicana introduced a new look for its orange juice cartons earlier this year featuring a glass of orange juice instead of the straw-in-an-orange art, consumers freaked. Soon after, Tropicana announced that is was doing away with its new look and bringing back the straw.

When Tropicana introduced a new look for its orange juice cartons earlier this year featuring a glass of orange juice instead of the straw-in-an-orange art, consumers freaked . Soon after, Tropicana announced that is was doing away with its new look and bringing back the straw. <!-- // define variables var date = new Date(); var current_time = date.getTime(); // write SCRIPT tag to browser document.writeln(' '); // -->
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  • Story Companies look for attention-grabbing design, style
  • Discuss What other brands, stores, or products have recently undergone logo changes?
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