An untapped market
Gillette products replacing straight-edge razors at Hair Fashion Shiki, a Tokyo barbershop: Its exactly what the Boston company wants to see. Gillette has long been stuck in second place in Japan, unable to dethrone Schick. But with its newest razor, Fusion, Gillettes Japanese market share has in a year jumped to 33 percent from 21 percent.
(David L. Ryan/Globe staff)
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