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What businesses can learn from the Grateful Dead

In their new book, "Marketing Lessons from the Grateful Dead," co-authors and marketing gurus David Meerman Scott (left) and Brian Halligan (right) - shown here at an event Monday at a Barnes & Noble in Burlington - detail how the band stumbled into an innovative business model that turned out to be nearly as noteworthy as its music.

Here are eight of the business and marketing lessons learned from the Grateful Dead detailed in the book.

Source: "Marketing Lessons from the Grateful Dead"

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In their new book, 'Marketing Lessons from the Grateful Dead,' co-authors and marketing gurus David Meerman Scott (left) and Brian Halligan (right) - shown here at an event Monday at a Barnes & Noble in Burlington - detail how the band stumbled into an innovative business model that turned out to be nearly as noteworthy as its music. Here are eight of the business and marketing lessons learned from the Grateful Dead detailed in the book. Source: 'Marketing Lessons from the Grateful Dead'
Jim Davis/Globe Staff Photo

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