2011's most memorable ads from Boston
'I'm Bonnie, and this is my CVS'
Ad for: CVS/pharmacy | Made by: Arnold Worldwide
What: A customer rides a Segway into a store, then banters with a pharmacist. "I'm Bonnie, and this is my CVS," she says, just before we see her name mounted above the store's entrance.
Why: "Because it was unrealistic -- a customer riding in a Segway inside CVS -- it also made it effective," said Boston Universitys Klapisch. "It helped retain viewers, finding out what was going to happen to the character inside the CVS."