2011's most memorable ads from Boston
Ad for: Aflac | Made by: Digitas
What: Digitas created quirky and fun online spots to audition a new voice for its famed duck mascot.
Why: The duck quacks the insurer's company name in a distinctive fashion. "The sound is memorable," said Bruce Mittman, president of Boston agency Mittcom. "It's a cute creative concept, and a device to sell a product that is somewhat unemotional."