2011's most memorable ads from Boston
'I am a Celtic'
Ad for: Boston Celtics | Made by: Allen & Gerritsen
What: The new "I am a Celtic" multimedia campaign features a spot called "Causeway," which shows players on the TD Garden court and a series of dramatic statements unfolding on the screen, ending with, "I am Causeway Street" and "I am home."
Why: The ad serves as a reminder that the Celtics are back, and ready to play. "The ad clearly taps into the intensity of the sport, linking that emotion to the home court, and of course, the fans," said BU's Cakebread. "The ad clearly seems to be calling directly to the fans, who are very loyal."