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The company name change game

By Jesse Nunes, Boston.com Staff
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Jurys Boston Hotel

What did Jurys Boston Hotel change its name to?

Answer: B. The Back Bay Hotel

As part of the rebranding effort, many of Doyle-owned hotels changed their names to reflect their geographical location. And the fact that the name "Back Bay Hotel" is very search engine-friendly didn't hurt, a Doyle executive said.

What did Jurys Boston Hotel change its name to? Answer: B. The Back Bay Hotel As part of the rebranding effort, many of Doyle-owned hotels changed their names to reflect their geographical location. And the fact that the name 'Back Bay Hotel' is very search engine-friendly didn't hurt, a Doyle executive said.
David L Ryan / Globe Staff Photo
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  • Also What is involved in changing a company's name?  |  Many names of the Garden  |  Logos get new looks
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