A New England tradition is born

The Blake brothers opened Friendly Ice Cream in Springfield in 1935, in the depths of the Great Depression. The name -- changed to Friendly’s in 1989 -- was picked to suggest warm, neighborly service.
(Friendly Ice Cream Corp.)
The Blake brothers opened Friendly Ice Cream in Springfield in 1935, in the depths of the Great Depression. The name -- changed to Friendly’s in 1989 -- was picked to suggest warm, neighborly service.