Trump

Trump continues to cash in on his rich-guy image even as he moves down market. In the past two years Trump's tired reality show, "The Apprentice," has devolved into a B-list celebrity parody of its former self, reducing The Donald to something of a C-list sideshow.

Off the air, Trump has become a trinket tycoon, feverishly trading in on his name to peddle a bazaar's worth of crap. Trump water, Trump cologne, Trump vodka-Trump has even launched his own (unaccredited) university.

Still, book after book, conference after conference, Trump draws a crowd. Overrated? Absolutely. But his continued success perhaps reveals more about our pop culture than Trump himself.