This holiday season, (RED) is hot.
Everybody who is anybody is seeing (RED) this holiday season.
The (RED) initiative called on US manufacturers to designate special items in a distinctive shade of red, ask consumers to buy them to show support for fighting global AIDS, and use the profits to treat patients in Africa.
The Gap (PRODUCT) RED Dress, designed by Roland Mouret. (PRNewsFoto/Gap Inc.)
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