Sam Adams unveils Brewlywed Ale
Sam Adams on Thursday unveiled its latest creation, a limited-edition beer dubbed Brewlywed Ale. Jim Koch, the founder and chairman of brewery parent Boston Beer Co., said the name pays homage to the medieval tradition of having women brew beer for their wedding feasts. Only 400 cases of Brewlywed Ale were brewed and it was only available for sale Thursday at Boston Beer's Jamaica Plain brewery, the company said. In addition, the company invited couples to get married in the brewery's beer garden.