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Ads taking the field at Super Bowl XLIII

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DreamWorks & SoBe's 3D ad
Super Bowl advertising has evolved into an event in itself. This year's line-up lacked some of the game's regular advertisers, many of which have taken a hit from the weak economy. The remaining advertisers unveiled one-second ads, amateur productions, and 3D football players.

Here's a look at some commercials that aired during Sunday's game. Take a look and tell us which ones scored and which ones fumbled.

— Megan Jicha, Boston.com Correspondent

(DreamWorks)
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  • Talk What did you think of this year's commercials?
  • Video Check out some of this year's commercials
  • Photo Gallery Unforgettable Super Bowl commercials
  • Local agencies, BU students will discuss Super Bowl ads using Twitter
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