Top ads of 2010 with local ties

Bears, gym rats, and a quirky insurance agent ruled the airways this year in ads produced by local agencies. The ad world may recall 2010 as the year of a rebound following a bleak 2009 when the recession forced many brands to scale back their marketing. Here's a look at the year's 10 most memorable local ads -- in no particular order -- based on observations and feedback from local advertising analysts.

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By Johnny Diaz, Globe Staff

Bears, gym rats, and a quirky insurance agent ruled the airways this year in ads produced by local agencies. The ad world may recall 2010 as the year of a rebound following a bleak 2009 when the recession forced many brands to scale back their marketing.

Here's a look at the year's 10 most memorable local ads -- in no particular order -- based on observations and feedback from local advertising analysts.