Top ads of 2010 with local ties
Ad for: WBUR (90.9 FM)
Made by: Allen & Gerritsen
What: Bostonians are featured hanging out in local establishments such as Out of Town News and J.P. Lick's. Throughout the ad, viewers see phrases such as "UR smarter than they think" and "UR taking it all in."
The "UR" refers to loyal listeners of WBUR.
Why: It's rare for a public radio station to advertise on TV. The highlighted places make the viewer feel like a true Boston insider. The ads featured local residents who donated their time.