Heads shaking at flu drug ads
Professor says firm pushing product that's pricey, only modestly effective
 Tamiflu, displayed in a Cambridge pharmacy, will be the unnamed subject of an ad campaign using cartooon penguins. (Roche Pharmaceuticals / Boston Globe Photo) Roche Pharmaceuticals / Boston Globe Photo |
Roche is revving up its most ambitious advertising campaign for the prescription antiviral drug Tamiflu . (Full article: 708 words)
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