 |
Though innovative, Raytheon's original microwave oven was too bulky to find a market when it was introduced after World War II. (Raytheon Co.) |
Robert Weisman | Business Intelligence
Why good products fail
Skimping on market research can prove a fatal flaw
Raytheon Co. reapplied its radar technology after World War II to invent the microwave oven. But the original model was a clunker -- a 670-pound behemoth that was too bulky to find a market. (Full article: 827 words)
This article is available in our archives:
Globe Subscribers
FREE for subscribers
Subscribers to the Boston Globe get unlimited access to our archives.
Not a subscriber?
Non-Subscribers
Purchase an electronic copy of the full article. Learn More
- $4.95 1 article
- $9.95 4 articles
- $25.95 Monthly
